Darryl Patterson

Most people think that proximity marketing is just about wireless technologies: mobile networks, bluetooth, WiFi, GPS. I think that it can be described simply as marketing based on someone’s current location; their proximity to an ad, to a retailer or an event. The magic of QR (Quick Response) codes makes this kind of marketing a […]

I’m know that I’m going to take some flak for this blog post, I hope that nobody takes it personal.
I generally ask questions when I blog, using those questions to come to conclusions. This time around, I’m going to start with two important conclusions:

Webmasters never really existed;
We don’t need web designers.

I’ve had many conversations over […]

I work for an advertising agency. We’re one of the few adverting agencies that use PHP as the core development platform for our clients. When I was first brought in, I spent 3 months writing a proprietary framework (what we call the Euro Framework AKA: EF) that we used as the foundation of all our […]

I find that my TTC rides home are a great time to try and grok the many events and thoughts that happen during my day. With the recent release of OpenSocial and Facebook’s press release about how it’s moving forward with advertising, much of my time has been spent on the idea of social networking. […]

I started coding in Basic on the Commodore PET when I was 11 (1982-ish). I used to spend hours hand typing in code from magazines, saving them to cassette tape drives, trying my best to debug code I didn’t quite understand. In 1989, I connected to Compuserve for the first time, opening up my world […]

It amazes me that I still have to ask people this question. Back in the mid-90s, it made sense that clients didn’t quite know why they wanted a website, they just knew they had to have one. The world wide web is 16 years old! But even still, people focus on the technology, the bells […]