Article Archive for January 2008

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How to make Farming cool

Take a peek at this, does this kind of marketing appear to farmers? Will a tractor this cool sell? I can’t say, but it is really cool.

My 1st “in the field” QR Code Sighting

And so it begins, with the CBC no less. I’m on the subway heading to work, looking at a subway takeover for the new TV series The Border, and there in the bottom left hand corner of the posters, is a QR code. Kudos CBC, keep up the good work. Now I just need to get a mobile phone with …

Proximity Marketing and QR Codes

Most people think that proximity marketing is just about wireless technologies: mobile networks, bluetooth, WiFi, GPS. I think that it can be described simply as marketing based on someone’s current location; their proximity to an ad, to a retailer or an event. The magic of QR (Quick Response) codes makes this kind of marketing a little more interesting.
Proximity marketing with …

Great News for Data Portability

First we see Google, Facebook and Plaxo join the DataProtability Workgroup, and now we have individuals from LinkedIn, SixApart, Twitter and Flickr. There is hope! It was starting to look like another “war” was brewing, this time around social networking frameworks, with Google announcing OpenSocial and Facebook backlashing by opening up the Facebook Platform. Hopefully these key social networking players …

Web Designers & Webmasters – Dinosaurs of the past

I’m know that I’m going to take some flak for this blog post, I hope that nobody takes it personal.
I generally ask questions when I blog, using those questions to come to conclusions. This time around, I’m going to start with two important conclusions:

Webmasters never really existed;
We don’t need web designers.

I’ve had many conversations over the years regarding both statements, …

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