Darryl Patterson

At the beginning of 2008, the idea of data portability (DP) was making headlines, especially when all the big guys threw their hats into the ring – including Google, Facebook, Microsoft, Flickr & Twitter. If you’re not sure just what data portability is, the Data Portability Project defines it like so:
“Data portability is the ability for people to reuse their …

“In order to open up a dialog between the consumer and the brand, communication must be 2-way and transparent – you have to take the good with the bad.” Ad agencies have been saying this to their clients – that open communication is the key to getting social media to work. And we all know this to be true. It …

I signed up to Facebook for one reason: An easy way for me to connect to my tusted friends and family. Sure, I’ve been a bit a Facebook Friend junkie adding pretty much anyone I’ve met IRL, but I still have that boundary. I post pictures of my kids, I’ll let my FB friends know what events I’m going to, …

So many MMOG players get bent out of shape when people buy in-game money with real money. Many feel that since the players didn’t earn their in-game gold in the game, that it’s unfair. Most MMOG’s make the buying of in-game money against their EULA. So if I spend some of my real hard earned cash to buy in-game gold …

The old theme I was using didn’t play nice with the newly upgraded Wordpress. Just going with something temp in the meantime. I’ll have more to say here real soon!

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved, and were loved, and now we lie
In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we …

It’s been a very very busy few months at work, I haven’t had the time to blog, but I certainly have been taking notes for some blog posts. I should have some thoughts up over the next few days.

Take a peek at this, does this kind of marketing appear to farmers? Will a tractor this cool sell? I can’t say, but it is really cool.

And so it begins, with the CBC no less. I’m on the subway heading to work, looking at a subway takeover for the new TV series The Border, and there in the bottom left hand corner of the posters, is a QR code. Kudos CBC, keep up the good work. Now I just need to get a mobile phone with …

Most people think that proximity marketing is just about wireless technologies: mobile networks, bluetooth, WiFi, GPS. I think that it can be described simply as marketing based on someone’s current location; their proximity to an ad, to a retailer or an event. The magic of QR (Quick Response) codes makes this kind of marketing a little more interesting.
Proximity marketing with …